CAFÉ TRACÉ — WEEKLY GRAPHIC DESIGN & SOCIAL ASSETS
Daily, scroll-stopping visuals and a consistent nightlife brand system — managed end-to-end.
THE CHALLENGE
Café Tracé posts every day and runs weekly nightlife programming — meaning the brand needs a consistent visual identity that still feels fresh, fast and scroll-stopping. The goal was to build a recognizable look that performs on mobile and stays coherent across the entire week.
OUR APPROACH
We built a scalable content system where strategy, design and execution work as one loop. Every week we translate the venue’s programming into a clear visual language — optimized for feed + story, fast turnarounds and instant recognition.
Core workflow
Weekly content planning aligned with the program
Template system (frames, layouts, typography rules) for speed + consistency
Daily design production for events, themes and announcements
Publishing + optimization based on performance and audience response
PROJECT OVERVIEW
Client: Café Tracé (Eindhoven)
Industry: Hospitality / Nightlife
Services: Weekly Graphic Design, Social Assets, Content Planning, Instagram Management
Period: June 2025 — Present
Cadence: 7 feed posts per week + daily publishing
Focus: Brand consistency, performance, program clarity
OUR APPROACH
We built a scalable content system where strategy, design and execution work as one loop. Every week we translate the venue’s programming into a clear visual language — optimized for feed + story, fast turnarounds and instant recognition.
Core workflow
Weekly content planning aligned with the program
Template system (frames, layouts, typography rules) for speed + consistency
Daily design production for events, themes and announcements
Publishing + optimization based on performance and audience response
RESULTS / IMPACT
Last 90 days performance
2.1M views (2,113,996)
116K accounts reached (116,103)
18.7K interactions (18,744)
3,757 engaged accounts
What this means
A daily publishing cadence paired with a consistent visual system kept the brand top-of-mind throughout the week — with nearly half of total views coming from non-followers (48.4%), supporting continuous discovery beyond the existing audience.
Channel insights
Views driven primarily by Stories (75.6%), supported by Posts (15.8%) and Reels (8.7%)
Interactions came mainly from Posts (77.2%), indicating strong feed performance for program/event communication.
