TASTY FOLK x KAZERNE — PROMO CAMPAIGN CONTENT
Social-first Reels and campaign assets built for ticket sales, hype and line-up visibility.
THE CHALLENGE
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THE CHALLENGE *
Tasty Folk needed a promo campaign that didn’t feel like “random videos,” but like one recognizable series — designed to drive ticket sales, build hype, and push the line-up. The challenge was creating scroll-stopping short-form content that holds attention in a fast-moving feed, while staying premium and consistent across every asset.
PROJECT OVERVIEW
Client: Tasty Folk x Kazerne
Industry: Events / Entertainment (Afro House / House)
Services: Promo Reels, Campaign Assets, Creative Direction & Editing
Period: January — March (campaign window)
Focus: Ticket sales, hype, line-up push (assets also used for ads)
OUR APPROACH
We didn’t start with filming — we started with the campaign system.
1) Look & feel first
We defined the vibe before production: sexy / premium / high energy — so every asset feels like Tasty Folk.
2) Scrollstoppers by design
We used one rule across every Reel: a trigger roughly every ~3 seconds (visual change, text, accent, moment) to keep retention high.
3) Edited as one campaign
All deliverables share the same pacing and style, so it reads as one consistent series — not separate videos.
DELIVERABLES
6 promo Reels (ticket sale + hype + line-up)
Campaign assets for social distribution (line-up visuals, announcement assets, variations)
Ad-ready versions (used in paid campaigns)
RESULTS / IMPACT
Organic performance (so far):
~40,000 views
250 shares
